Legal

Privacy Policy

Last updated November 12, 2026

This policy explains what Lucerian collects, how we use it, and the choices you have. It covers lucerian.com and the seller pages, forms, calls and texts we run for our agent clients.

01Who we are

Lucerian is a marketing services company based in Whittier, California. We are not a real estate brokerage. Questions about this policy go to info@lucerian.com.

02Whose information this covers

  • Agents and brokers who visit this site or book a call with us.
  • Homeowners who respond to ads we run for an agent client and use that agent’s seller page, form, phone line or texts. When we run a seller page for an agent, we handle homeowner information on that agent’s behalf.

03What we collect

  • Contact details: name, phone number and email address.
  • Property details: the home’s address, and answers about ownership, timing and whether the home is listed or under contract with an agent.
  • Booking details: appointment times, whether the appointment happened, and messages about scheduling.
  • Ad and verification data: the Google click ID or Local Services lead record tied to an inquiry, phone number verification results, and matches against public property and listing records.
  • Call and text records: time stamps, the numbers involved, and the message content needed to schedule and confirm appointments.
  • Site usage: basic technical data such as browser type and pages viewed. We do not use advertising cookies on lucerian.com. If we turn on an analytics tool, we will name it here.

04How we use it

  • To screen inquiries, book appointments, and send confirmations and reminders.
  • To pass a homeowner’s details to the one agent they asked to hear from.
  • To verify billing: that an inquiry came from a real ad, that the phone number is real, that the person owns the home, and that the appointment happened.
  • To check addresses against public listing records for up to 12 months, as our agreements with agent clients provide.
  • To prepare weekly reports for agent clients and to improve our screening and ads.
  • To comply with the law and to prevent fraud.

We screen the home, never the person. We do not use race, color, religion, sex, familial status, disability, national origin or any other protected characteristic in screening or ad targeting.

05Who we share it with

  • The agent you asked to hear from. Each homeowner is shared with one agent.
  • Service providers that help us run the service, such as Google (ads, calendar and email), our phone and text provider, and our website host. They may use it only to provide their service to us.
  • Authorities, when the law requires it or to protect rights and safety.

We do not sell personal information, and we do not share it for cross-context behavioral advertising.

06Text messages

  • We text only people who agree to receive texts, for appointment confirmations, reminders and a short follow-up after a meeting.
  • Message frequency varies. Message and data rates may apply.
  • Reply STOP to opt out at any time, or HELP for help.
  • No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent are not shared with any third parties.

07How long we keep it

We keep information as long as we need it to provide the service, verify billing (including the 12-month listing check), and meet legal obligations. Then we delete or de-identify it. When an agent client leaves, they receive a full export of their homeowner records, and our access is removed.

08Your California privacy rights

If you live in California, you may ask us to tell you what personal information we have about you and how we use it, to delete it, or to correct it. You may also limit our use of sensitive personal information, and opt out of its sale or sharing, although we do neither. We will not treat you differently for using these rights.

To make a request, email info@lucerian.com with “Privacy request” in the subject line. We will confirm your identity before acting and respond within 45 days. An authorized agent may make a request for you. For homeowner records we hold for an agent client, we may forward your request to that agent and help them respond.

09Security

We use reasonable administrative and technical safeguards and limit access to people who need it. No system is perfectly secure, so we cannot promise that information will never be accessed without permission.

10Children

Our service is meant for adults. We do not knowingly collect personal information from anyone under 16.

11Changes to this policy

If we change this policy, we will post the new version here and update the date at the top.

12Contact

info@lucerian.com · Whittier, California

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